150 Elgin Dental offers patients a combination of extensive experience and state of the art technology. The practice is a modern alternative to competing dental offices. Patients are primarily working or living in the area, and because a low percentage of them are children, we focussed on conveying modern technology over trying to appear overly friendly/happy (a smiling tooth holding a toothbrush).
The minimal wordmark is a reflection of evenly spaced, bright white, and straight teeth. The accompanying symbol was designed as a secondary element to ensure outdoor signage clearly and quickly communicated a dental office to potential patients.
See How this Concept was Originally Presented to the Client
To see how idApostle presents concepts, have a look at the original design presentation deck for 150 Elgin Dental.
Deliverables: wordmark/logo, symbol, business cards, letterhead, interior and exterior signage