A few graphic design, branding and logo articles I discovered and enjoyed in the last seven days.
“It’s amazing how many people don’t take the time to actually read the stuff that they’re saying, the stuff that is so important and has to be designed and mass-produced and distributed to the public. And a lot of times, if you engage with the content, you find out ways to design more precisely for the assignment. You find out ways to improve it. And sometimes you can make the suggestion to throw it out all together and replace it with something better.”
“I think entering award shows can be questionable because very often you don’t understand the vested interest that’s involved in putting them together. And they become a kind of trick of magazines and institutions to support their own ”
“The conference’s title was coined to underscore the idea that graphic designers, especially in this economically strapped region, need to produce content beyond their clients’ wants, and to fight for human values. Because of their recent history, designers here routinely address social, cultural and political themes, seasoned with a dose of native sarcasm, in their cultural or self-initiated projects.”
Source: T Magazine Blog
“Around 1960, Ladislav Sutnar created a booklet for AT&T’s Bell System called How to Show Telephone Numbers On Letterheads, introducing the format for long-distance numbers we know today: (212) 222-2222. This booklet contains 15 example letterheads with Sutnaresque designs with a few different options for displaying 10-digit telephone numbers.”
“Trying to find a professional logo designer via Google search is an absolute mine field. Why? Because, these days everybody SAYS they are a professional logo designer. However, often nothing could be further from the truth. The Google algorithm doesn’t understand professional logo design.”
“A successful rebranding involves overhauling a company’s goals, message, and culture — not just changing a name or a logo. Also, messing with a classic is, more often than not, a bad idea.”
Source: Business Insider
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