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Abergel Goldstein & Partners: Corporate Identity for an Ottawa law firm

Abergel Goldstein & Partners is the largest criminal defence firm in the nation’s capital. The firm has thrived since its inception as a result of its collective expertise in fields such as impaired driving, domestic assault, drug and weapons offences, homicide, complex frauds, and sex offences.

A bold, confident, and assertive corporate identity reflects fundamental qualities clients can expect when working with the firm.

Corporate identity for Ottawa law firm Abergel Goldstein & Partners by idApostle

Branding before and after for Ottawa law firm Abergel Goldstein & Partners by idApostle

Before and after. The corporate identity for Abergel Goldstein & Partners moves away from the traditional look of their former life as Webber Goldstein Abergel.

Branding inspiration for Ottawa law firm Abergel Goldstein & Partners by graphic designer idApostle

Inspiration came from the firms role as protectors. We avoided imagery commonly associated with defence firms such as a shield, in favour of a flexible and modern approach.

Logo for Ottawa law firm Abergel Goldstein & Partners by graphic designer idApostle

Symbol

Logo for Ottawa law firm Abergel Goldstein & Partners by graphic designer idApostle

Logo

Signage for Ottawa law firm Abergel Goldstein & Partners

Reception signage (this photo as well as all AGP website photography by Jessica Deeks)

Business cards for Ottawa law firm Abergel Goldstein & Partners by idApostle

Business card

Letterhead for Ottawa law firm Abergel Goldstein & Partners by graphic designer idApostle

The letterhead uses the dashed line from the logo to create a pattern. This design provides a level of security by obstructing legibility when letterhead is folded and placed in an envelope for mailing.

Envelope for Ottawa law firm Abergel Goldstein & Partners by graphic designer idApostle

Envelope

Website for Ottawa law firm Abergel Goldstein & Partners by idApostle

Website for Ottawa law firm Abergel Goldstein & Partners by idApostle

Website

Deliverables: Corporate identity including logo, stationery, Word templates, signage and website.

Curious about working together? Some initial questions are addressed here, or you can request a quotation, set up a time to chat, and get answers to your questions by using this form:

You won't be asked too many project-specific questions at this point, but rest assured this will happen should things move forward.

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