Abergel Goldstein & Partners: Corporate Identity for an Ottawa law firm
Abergel Goldstein & Partners is the largest criminal defence firm in the nation’s capital. The firm has thrived since its inception as a result of its collective expertise in fields such as impaired driving, domestic assault, drug and weapons offences, homicide, complex frauds, and sex offences.
A bold, confident, and assertive corporate identity reflects fundamental qualities clients can expect when working with the firm.
Before and after. The corporate identity for Abergel Goldstein & Partners moves away from the traditional look of their former life as Webber Goldstein Abergel.
Inspiration came from the firms role as protectors. We avoided imagery commonly associated with defence firms such as a shield, in favour of a flexible and modern approach.
Reception signage (this photo as well as all AGP website photography by Jessica Deeks)
The letterhead uses the dashed line from the logo to create a pattern. This design provides a level of security by obstructing legibility when letterhead is folded and placed in an envelope for mailing.
Deliverables: Corporate identity including logo, stationery, Word templates, signage and website.
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