idApostle is Steve Zelle, a graphic designer specializing in branding, naming and logo design. Located in Ottawa Canada, the studio works with global clients looking to improve brand perception and engagement.

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I am an entrepreneur. Having run my own graphic design studios for the last twenty-five years, and through branding many startups, I understand where businesses are coming from, and what matters to them.

I am selective. I work only with clients who are willing to approach branding strategically, are passionate about what they do, and preferably are looking for long-term relationships.

I am not cheap. I am also not too expensive. I don’t have the overhead of large agencies while having more branding experience than many small graphic design studios. I offer a balance between experience and cost that is compelling for many companies.

His calm, organized process made the project feel effortless and quite fun, I was always excited to see what he came up with next. Most importantly, I know there was a solid thought process behind every decision.

Curt Ziegler, Cudazi

I am strategic. I am a believer in process and strategically led brand decisions. Effective design comes from research and not creative whims.

I don’t share. I value your privacy and do not share any work in progress through social media or design feedback sites. I believe doing so is an ethical breach and provides little value.

I am focussed. I only partner with startups engaging in brand creation, or with companies wanting to better influence how their existing brand is perceived.

I am passionate. I know my success is intertwined with that of my clients and do all I can to thrill them. Branding is about creating relationships. The passion a company (employees, owners, stakeholders) feels towards its brand is as important as the way your clients feel about it. Strengthening these relationships is what branding is all about.

Steve Zelle: a speed dating bio:

Lives in: Ottawa, Canada (wants to live in Tahiti)

Works with: Clients all over including Canada, United States, Spain and India. Here are a few testimonials.

Experience: Graphic designer & entrepreneur: 20 yrs.; bag boy: 1 yr.; landscaper: 1 day

Awards and industry nods: A few

Likes: Simplicity

Dislikes: Designing without a purpose

Looking for: People that are passionate about what they do

Believes: Branding must be driven by strategy

Hobbies: Processed Identity, writing, Lego (with my daughter)

Writes for: My sites (idApostle, Processed Identity) as well as a few publications and websites—something I never thought I would be doing.

Why the name idApostle?: I am a fervent believer/apostle in the value of branding/identity

Curious about working together? Some initial questions are addressed here, or you can request a quotation, set up a time to chat, and get answers to your questions by using this form:

You won't be asked too many project-specific questions at this point, but rest assured this will happen should things move forward.

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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
Branding for rock band Isobel Trigger, including logo design and album cover
More Work