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Altblu: Branding and logo design for an Ottawa interior design company

Altblu is an Ottawa-based interior design firm that focusses on the development of beautiful and highly functional modern interiors. Altblu believes good design can indeed enhance their clients’ lives and businesses. Their work uses innovative modern design, frequently leveraging unusual materials or techniques to create striking interiors.

Branding for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Altblu is a ‘thinking agency’ delivering modern, inviting, and functional interior design solutions. Beautiful and creative modern bespoke surroundings are a result of Altblu’s intuition, passion, and process.

Design inspiration for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

The logo was inspired in part by the structure of a building.

Logo for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Logo: Built from simple, replicated elements, the logo represents an ‘A+’ process based approach to design.

Letterhead for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Letterhead

Envelopes for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Envelope

Business Cards for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Business card: The grid is manipulated in many different ways on the stationery to create a variety of patterns.

Custom type for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Typography: Exploration of a custom typeface inspired by the logo.

Brand Patterns for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Brand patterns: The potential for using different patterns is endless while remaining recognizable as part of the altblu branding.

Bookmark for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Bookmark: The first promotional item we created was this minimal bookmark using some fun wordplay.

Magazine ad for Ottawa interior design company altblu by Ottawa Graphic Designer idApostle

Magazine advertisement

Deliverables: Logo, business cards, letterhead, envelopes, bookmarks, and print advertising.

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