idApostle


Alteriors: Branding and logo design for a modern furniture store in Ottawa, Canada

Since 2012, idApostle has been helping Alteriors develop memorable branding that impacts how customers feel as well as the owners and staff. This ongoing project has proven to be an enjoyable experience both in terms of the deliverables and relationship. It’s a great example of a company managed by people that love what they do and are passionate about sharing it. The project has been about expressing pride, and the authenticity of the Alteriors offering.

Letterpress business card

Branding inspiration for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Inspiration came from the process of selecting and placing furniture within a room.

Logo for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Logo: Typography was tightly kerned encouraging Alteriors to be seen as a single object—a sofa.

Logo before and after for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Before and after. The previous logo was difficult to use, and spoke too directly of a particular aesthetic and product. It didn’t capture the range of styles, products, and services offered by Alteriors.

Social media icons for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Icons: These crop the logo while the flexible background allows for constant updating.


Letterpress business cards for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Letterpress business card

These letterpress business cards have proven to be an exceptional marketing tool. They receive a positive reaction whenever they are handed out, making the cost more than worthwhile. Printed on a soft, duplexed stock, the cards are edge painted with a custom mask, so the sides of the cards repeat the border present in the logo design. This tactile business card is a strong reflection of the quality of product and warm approach Alteriors provides.

Letterhead and notepads for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Letterhead: the letterhead, also bound into notepads—has a faint grey dot background pattern, and is used for sketching layouts for clients and business correspondence.

Print advertising for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle
Print advertising for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Advertising: A variety of print (and online) advertising embraces white space, product design, and consistently names some of the key manufacturers offered by Alteriors.

Direct mail moving announcement for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Direct mail moving announcement for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Direct mail: By using the iconic chrome legs of an Eames dining chair in place of a map, this postcard notified existing customers about Alteriors move to a new location.

Direct mail gift cards for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Direct mail gift cards for Ottawa furniture store Alteriors by Ottawa Graphic Designer idApostle

Gift cards: These heavy triplex postcards were mailed out to select customers after Alteriors moved to their new space encouraging people to come in and have a look.

Deliverables: Logo, print advertising, online advertising, direct mail, exterior and interior signage, greeting card, letterhead, stickers, email newsletter, copywriting and more (including an airline trolley).

Curious about working together? Some initial questions are addressed here, or you can request a quotation, set up a time to chat, and get answers to your questions by using this form:

You won't be asked too many project-specific questions at this point, but rest assured this will happen should things move forward.

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