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Best Brand Related Links for February 2011

by Steve Zelle, Graphic Designer, Ottawa Canada

Here are a few logo, brand and graphic design related links I enjoyed this month:

Authenticity Is King Because Branding Bores Everyone

“People are willfully engaging with your brand, starting discussions about it of their own volition, and using it as a way to define who they are, by “liking” a brand on Facebook, or touting it on their blog. They just want to know why your company should be part of their own personal brand.” Read more

Source: Co. Design, Author: Jamie Monberg

Why Lovemarks Are More Valid Than Ever, or Welcome to the Age of Now

“It’s said that love is the most rewarding road and never the easiest. Lovemarks was like a hand grenade in the boardroom, everyone ducking for cover if ever the “L word” was mentioned. In our own organization we came to differentiate people as Deniers, Decorators, and Doers. The warm embrace of consumers throughout the world was the saving grace.” Read more

Source: Ad Age, Author: Kevin Roberts

Brand is a moving target

“…a strong brand will push in the right direction, it will spur the organisation on when it’s got doubts or gets bogged down in the reality of market changes, recessions and tough competition.” Read more

Source: Saffron, Author: Ben Knapp

10 Lessons for young designers

Some insightful and thought-provoking lessons from Wieden+Kennedy’s Executive Creative Director, John C Jay

  1. Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
  2. Work harder than anyone else and you will always benefit from the effort.
  3. Get off the computer and connect with real people and culture. Life is visceral.

Read more

Source: Swissmiss, Author: John C Jay

Finding Craft in the Process

“While we may be moving toward a paper-less society—I don’t expect we will ever see a paper-free society. But where we do use paper these days, we need it to count. We’re seeing this play out in design sites like Felt and Wire Shop, the design equivalent of the local foods movement, where paper is celebrated as a means of personal communication. How does this affect professional graphic design? Let’s take a look at the humble, ubiquitous business card.” Read more

Source: Processed Identity, Author: Laura Shore

Process This

“Sometimes simple but often complex, the “process” used by graphic designers and their respective studios varies widely.

Whether the project is print, interactive, or three-dimensional in nature, designers use an established set of procedures to create innovative solutions to communication problems. Many studios offer their methods as proprietary services, noting the value that process adds in the otherwise intangible medium of creativity” Read more

Source: HOW, Parse, Author: Jenn + Ken Visocky O’Grady

Milton Glaser: his heart was in the right place

“Milton Glaser was in the back of a yellow taxi in Manhattan when he experienced the “eureka” moment that would define his life.
It was 1977 and the American graphic designer had been asked to come up with a logo that would regenerate the fortunes of New York State. He pulled a red crayon from his pocket and began to sketch on the back of an envelope: first an “I”, then the simple outline of a heart, followed by two letters, “N” and “Y”.” Read more

Source: The Telegraph, Author: Alastair Sooke

 

Erik Spiekermann—Putting Back the Face into Typeface

“Typographer, graphic designer and businessman Erik Spiekermann has created timeless, influential and, yes, Meta-physical work over the past three decades.
A look inside the process of a type master.” An amazing 14 minute video

Source: Surfstation


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