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Give Them Reason 6: Black Sheep

by Steve Zelle, Graphic Designer, Ottawa Canada

Give them reason:
Notes for inspiring brands

Give them reason 6: Black Sheep

It’s shocking how many companies claim to be unique while looking, sounding, and behaving the same as their competition. Great brands stand out. How else would we take notice of them?

Take Action:

How can you better communicate what makes you different? Do this clearly, and with consistency to provide a point of difference that can make your brand matter.  

Excellent Resource:

Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier.

Fighting clutter with more clutter is like trying to put out a fire with gasoline.”


Categories / Brand Notes / Branding

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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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