idApostle


Branding is a Well (Not a Pit)

by Steve Zelle, Graphic Designer, Ottawa Canada

Branding is a Well by Ottawa Graphic Designer idApostle

Branding should not be a pit where money just disappears. When done effectively, branding should result in an ongoing source of value, inspiration, and direction.

This is part of Brand Sketches, a series where I will share my thoughts, and the development of articles that may, or may not see the light of day.


Categories / Branding

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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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