Isobel Trigger is a Vancouver based ‘indie dance rock’ band that released their first EP, Nocturnal in 2014, and won Group of The Year at the 2015 Vancouver Island Music Awards.
Branding a Canadian Rock Band
I was approached by Isobel Trigger to help develop a visual brand that complemented their personalities and reflected the high level of energy experienced at their live performances.
The design represents the idea of change—a forward movement in people’s lives (both the band and audience). The bold uppercase typography has a balance of masculine and feminine qualities that would be at home if used for a fashion label. The energy of the band is further reflected in a high contrast, glittery, and sophisticated colour palette. It is an empowering image—playing on the band name—hinting at purpose and transformation.
“Isobel Trigger strikes you with their synth-driven style and high-energy performances. With exotic vocals, driving lead lines, and heart-thumping grooves, the band weaves a musical web that draws you to the dance floor.”
“Isobel Trigger is about delicate innocence meeting howling distortion; soft in one moment then crashing into powerful crescendos the next.”
Deliverables: Wordmark (logo), symbol, pins, t-shirt, brand pattern, and business cards