Habitude is a Québec-based company producing high quality, modern, and hand made crafts. idApostle created the brand name capturing the companies commitment to using Canadian sources, and playing on the French word for where (did you get that?)—Ou.
Branding a Crafty French Canadian Company
The design reflects natural patterns and textures, Canadian pride, and the C letterform. A minimalistic and playful approach echoes the modern aesthetic of Canou.
Logo (black): The stacked letters form a grid mimicking the patterns found in many of the products used by Canou—the threads that make up fabric, or weaving.
Logo (colour): Red represents Canada, and is a playful colour choice.
Logo reversed over images: The simplicity of the design enables the background square to be filled with patterns and textures while maintaining cohesion.
Business cards: Printed with multiple background images to reflect a variety of products and materials.
Tags: The square format of the logo worked nicely for these product tags.
Deliverables: Company naming, Logo, Tags, Website (under development).