idApostle


Canou: Brand creation including naming and logo design for a Quebec product designer

Habitude is a Québec-based company producing high quality, modern, and hand made crafts. idApostle created the brand name capturing the companies commitment to using Canadian sources, and playing on the French word for where (did you get that?)—Ou.

Branding for Quebec based company Canou by Ottawa Graphic Designer idApostle

Branding a Crafty French Canadian Company

Brand inspiration for Quebec based company Canou by Ottawa Graphic Designer idApostle

The design reflects natural patterns and textures, Canadian pride, and the C letterform. A minimalistic and playful approach echoes the modern aesthetic of Canou.

Logo (black) for Canou by Ottawa Graphic Designer idApostle

Logo (black): The stacked letters form a grid mimicking the patterns found in many of the products used by Canou—the threads that make up fabric, or weaving.

Logo (colour) for Canou by Ottawa Graphic Designer idApostle

Logo (colour): Red represents Canada, and is a playful colour choice.

Logo (reverse) for Canou by Ottawa Graphic Designer idApostle

Logo reversed over images: The simplicity of the design enables the background square to be filled with patterns and textures while maintaining cohesion.

Business Cards for Quebec based company Canou by Ottawa Graphic Designer idApostle

Business cards: Printed with multiple background images to reflect a variety of products and materials.

Product tags for Quebec based company Canou by Ottawa Graphic Designer idApostle

Tags: The square format of the logo worked nicely for these product tags.

Canou website by Ottawa Graphic Designer idApostle

Website

Shopping bag for Quebec based company Canou by Ottawa Graphic Designer idApostle

Shopping bag

Deliverables: Company naming, Logo, Tags, Website (under development).

Curious about working together? Some initial questions are addressed here, or you can request a quotation, set up a time to chat, and get answers to your questions by using this form:

You won't be asked too many project-specific questions at this point, but rest assured this will happen should things move forward.

After submitting form, please do not leave this page until it refreshes and you see a confirmation box.

Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
More Work