idApostle


Branding

Articles related to brand development, rebranding, naming and logo design by Ottawa graphic designer idApostle.



Kitchenware Store Pot & Pantry Logo Design and Branding
Pot&Pantry Logo design and branding for Ottawa-based kitchenware retail store. view


Read more – ‘Kitchenware Store Pot & Pantry Logo Design and Branding’.
Logo Design for Cyber Threat Intelligence Company CanCyber
CanCyber: Logo design for CanCyber a Canadian cyber threat intelligence software company. view


Read more – ‘Logo Design for Cyber Threat Intelligence Company CanCyber’.
Lionhead Logo Design, Tagline and Rebranding
Lionhead Management Ltd.: Rebranding for Lionhead, a friendly, client-centric Ottawa-based firm that designs, manages, and builds high quality new homes and renovations. view


Read more – ‘Lionhead Logo Design, Tagline and Rebranding’.
Premier Real Estate Group Brand Refresh and Logo Design
Premier Real Estate Group Brand Refresh by Ottawa graphic designer idApostle
Premier Real Estate Group Brand refresh for Ottawa-based realty company. view


Read more – ‘Premier Real Estate Group Brand Refresh and Logo Design’.
Evidence Partners Branding and Logo Refresh
Evidence Partners Brand refresh for Ottawa-based systematic review software company. view


Read more – ‘Evidence Partners Branding and Logo Refresh’.
If You Don’t Know Where You Are Going
You must determine where your brand is headed to discover what it should say. Read more – ‘If You Don’t Know Where You Are Going’.
Lionhead Rebranding: The Second Concept
This second (and unused) concept for Lionhead centres around an abstract lion created by three transparent and overlapping circles representing the Lionhead offering—design, build, and manage—as overlapping and complimentary services. Read more – ‘Lionhead Rebranding: The Second Concept’.
Your 404 Error Page as a Brand Touchpoint
It’s a small thing—like many impactful moments in life—but in place of a dead end, a custom 404 page provides proof that you care, and of your desire to engage with visitors. It’s an example of how you can take advantage of every possible touchpoint to create a positive and cohesive brand experience. Read more – ‘Your 404 Error Page as a Brand Touchpoint’.
Don’t Call it That—a Brand Naming Book by Eli Altman
Don’t Call it That—a Brand Naming Book by Eli Altman
Don't Call it That is an insightful, direct, and fun branding tool that delivers purpose for anyone involved in a company or product naming project. Read more – ‘Don’t Call it That—a Brand Naming Book by Eli Altman’.
Give Them Reason 13: Spread the Weight
Brand Note: Give Them Reason 13: Spread the Weight
Great brands know a logo can't carry all the weight. Neither can your name, business card, packaging, or website. Everything must work together to tell a compelling story. Read more – ‘Give Them Reason 13: Spread the Weight’.
The Ice Cream Principle
The Ice Cream Principle from Don't Call it That
Brilliant, easy to grasp advice from Don’t Call it That: A Naming Workbook by Eli Altman of A Hundred Monkeys. Read more – ‘The Ice Cream Principle’.
Give Them Reason 12: Branding Increases Focus
Brand Note: Give Them Reason 12: Branding Increases Focus
Branding can simplify your audiences decision-making process. Consistent messaging, removing obstacles, clarifying benefits, standing apart, and aligning values can make the process of choosing you easier. Read more – ‘Give Them Reason 12: Branding Increases Focus’.
Branding is a Well (Not a Pit)
Branding is a Well (Not a Pit)
Branding should not be a pit where money simply disappears. When done effectively, branding should result in an ongoing source of value, inspiration, and direction. Read more – ‘Branding is a Well (Not a Pit)’.
Give Them Reason 11: Work in Progress
Brand Note: Give Them Reason 11: Work in Progress
Branding is a never-ending work in progress. To continue offering a clear and compelling choice to people, companies must constantly adapt and reinforce their purpose. Read more – ‘Give Them Reason 11: Work in Progress’.
Give Them Reason 10: Intangibles
Brand Note: Give Them Reason 10: The Intangibles
Successful branding invests in the intangibles. Things that do not directly affect revenue. They create memorable moments, develop stories, and think long-term. Read more – ‘Give Them Reason 10: Intangibles’.
Give Them Reason 9: Always a Choice
Brand Note: Give Them Reason 9: Always a Choice
People always have a choice. They can go to a competitor (direct), use a different solution all together (indirect), choose to do nothing, or choose you. Does your brand simplify their decision? Read more – ‘Give Them Reason 9: Always a Choice’.
Give Them Reason 8: Followers Are Not A Following
Brand Note: Give Them Reason 8: Followers Are Not A Following
Great branding invests in the intangibles. Things that do not directly affect revenue. They create memorable moments, develop a story, and think long term. Read more – ‘Give Them Reason 8: Followers Are Not A Following’.
Give Them Reason 7: Above the Crap
Brand Note: Give Them Reason 7: Above the Crap
Being ‘the best’ rarely guarantees success. Better ideas, people, and technologies fail all the time. To cut through the clutter, brands must invest in expressing why they are special. Read more – ‘Give Them Reason 7: Above the Crap’.
Give Them Reason 6: Black Sheep
Brand Note: Give Them Reason 6: Black Sheep
It’s shocking how many companies claim to be unique while looking, sounding, and behaving the same as their competition. Great brands stand out. How else would we take notice of them? Read more – ‘Give Them Reason 6: Black Sheep’.
10 Tips For a Thriving Brand (or Child)
10 Tips For a Thriving Brand (or Child)
Much of the advice we commonly give our kids regarding character also applies to branding. These ten tips are meant to help companies look at their brand as a living entity that demands constant care and attention. Read more – ‘10 Tips For a Thriving Brand (or Child)’.
Give Them Reason 5: Of Versus To
Brand Note: Give Them Reason 5: Of Versus To
While great brands may speak of target audiences, they always speak to people as individuals. Read more – ‘Give Them Reason 5: Of Versus To’.
Give Them Reason 4: Why Does Your Brand Exist?
Brand Note: Give Them Reason 4: Why Does Your Brand Exist?
Great brands impact the lives of people. We would care if our favourite brands no longer existed. Read more – ‘Give Them Reason 4: Why Does Your Brand Exist?’.
Give Them Reason 3: Branding Reduces Barriers
Brand Note: Give Them Reason 3: Branding Reduces Barriers
Great branding reduces barriers between a company and its audience. Read more – ‘Give Them Reason 3: Branding Reduces Barriers’.
Branding can be the Absence of a Logo
Branding can be the Absence of a Logo
By thinking more about your particular audiences needs, every company—including yours—can discover small ways to create meaningful connections with big brand impact. Read more – ‘Branding can be the Absence of a Logo’.
Branding is Rarely about Being the Best
Branding is Rarely about Being the Best
Rather than broadly answer what makes them ‘the best’, clients are better served by determining what specific aspects about their offering are meaningful to a particular audience. Read more – ‘Branding is Rarely about Being the Best’.
Bland Branding: Can You Spot the Difference?
Bland Branding: Can You Spot the Difference?
Currently featured in the iOS App Store is a Get Stuff Done (Productivity) category. I found it interesting that the first seven Apps all use a check mark prominently in their icon. Read more – ‘Bland Branding: Can You Spot the Difference?’.
Direct Communication Matters. Pass it on.
Clear communication between graphic designer and client is essential to the success of every branding project. Here are a few tips to encourage communication. Read more – ‘Direct Communication Matters. Pass it on.’.
Great Branding Says No
Great Branding Means Saying No.
To be effective, every brand must make decisions regarding when to say “No.” Your brand must embrace aspects that some individuals will perceive as a ‘dead-end’. A brand must do this to benefit from what your actual audience views as a strength. Read more – ‘Great Branding Says No’.
Logo Design at 58¢ per Concept
Sigh. After having two recent clients hire me after going through the crowdsourced logo route, I take a glance at some recent logo competitions. Read more – ‘Logo Design at 58¢ per Concept’.
Relevance, Context and Making Your Audience Smile
Branding and Understanding Context
Every audience has particular desires and influences, and no single solution can meet everyone's needs. Understanding context is the key to creating meaningful connections. It's a designer's and clients best opportunity to ensure their audience smiles wide and proud. Read more – ‘Relevance, Context and Making Your Audience Smile’.
Armed With a Purpose
Kyoorius Magazine Cover
I was asked to contribute an article for the quarterly publication on the subject of logo design—specifically how design should be approached as a business exercise and not simply a task of crafting a pretty visual. Armed With a Purpose outlines the importance for a graphic designer to understand context through research and not simply be a taxi driver. Read more – ‘Armed With a Purpose’.
Using Twitter to Better Understand and Strengthen Your Brand
Using Twitter to Strengthen Your Brand
Social media services like Twitter, Facebook and Google+ can provide companies with insight into how their brand is viewed. These services provide opportunities for interaction, to strengthen customer relationships, and can be used to research your business space. Read more – ‘Using Twitter to Better Understand and Strengthen Your Brand’.
The Muni Logo Rolls With the Times
International Metro Logos
On a recent trip to San Francisco, the identity that connected most with me, was the logo for Muni. It’s a great example of how standing by a well designed logo rather than ‘keeping up with the times’ can sometimes provide a deep feeling of authenticity. The identity feels real, lived in and stylish to me—a reflection of San Francisco. Read more – ‘The Muni Logo Rolls With the Times’.
$20 Logos. You Know They Can’t be Real Right?
I discovered a new website this week offering customers unlimited logo designs for $20. What do their customers expect in return for the price of a movie ticket? Do they really believe they are getting a custom identity? Thinking $20 pays for enough of a graphic designers time to create anything worthwhile is like believing in miniature hippos. Read more – ‘$20 Logos. You Know They Can’t be Real Right?’.
It’s Always Been the Colonel (How Logos Acquire Meaning)
The most common example of hidden imagery in a logo is likely FedEx and it’s arrow. For me however, it isn’t what first comes to mind. As a child I saw something in the Kentucky Fried Chicken logo that I can’t help continue to see to this day. Read more – ‘It’s Always Been the Colonel (How Logos Acquire Meaning)’.
Logo Warehouses, Crowdsourcing, and a Lack of Understanding
Two Types of Graphic Design Clients
Logo design should not be approached with the goal of filling that blank spot on the top of your letterhead. It is not the time to recklessly do something trendy and cool. Most importantly, it is not about getting a task off your to-do list so you can move on to selling widgets to your customers. Read more – ‘Logo Warehouses, Crowdsourcing, and a Lack of Understanding’.
Logo Design is Not Like Mr. Potato Head
Logo Design is Not Like Mr. Potato Head
For the past year I have been very active on Twitter but have completely ignored Facebook. Having recently seen that People Use Facebook 44% And Twitter 29% For Social Sharing, I have decided to take the leap and start using the service. I will be posting more frequently on Facebook than I do on this site with unique content related to logo, branding, graphic design, and design ethics. Read more – ‘Logo Design is Not Like Mr. Potato Head’.
What is the Value of a Logo?
What is the Value of a Logo?
A logo is often the fastest way to build brand recognition. It is the easiest way to consistently apply a visual brand, and is usually the most powerful single visual or verbal brand asset companies possess—apart from their name. Read more – ‘What is the Value of a Logo?’.
Why a Bigger Logo Can Harm Your Brand
Why a Bigger Logo Can Harm Your Brand
Inevitably all graphic designers are asked (or told) to make the logo bigger by their client. Possibly out of a sense of pride? A need for their logo to be bigger than their competitors? Concern over an aging population, and their ability to see clearly? Whatever the reason, logos seem to be getting bigger and bigger. Read more – ‘Why a Bigger Logo Can Harm Your Brand’.
Logos and the Lowest Common Denominator
Logos and the Lowest Common Denominator
Photographers grumbled, and now logo designers are whining as stock takes over, making them obsolete.This seems to be the sentiment of a comment left for my recent guest post on the Logo Design Love website. I agree in part. I have heard the grumbling and whining, and I do see a similarity between the increased use of stock photography and stock logos — change does not equal progress. Read more – ‘Logos and the Lowest Common Denominator’.
The Most Important Question in any Creative Brief
The Most Important Question in any Creative Brief
What is the best question to ask in a Creative Brief? If you were only given one question to ask a client about her business, what is the most important? Read more – ‘The Most Important Question in any Creative Brief’.
I Saw Someone Zag Today
I Saw Someone Zag Today
It’s not very often a brand surprises me and creates an immediate connection. What was once the domain of Girl Guides selling cookies seemed very rock ’n roll today. It convinced me there would always be alternative ways to reach your audience while remaining authentic to your brand. Read more – ‘I Saw Someone Zag Today’.
Best Design, Branding and Marketing Book Ever
Authenticity. Best Design, Branding and Marketing Book Ever
The two current posts on Processed Identity have me thinking about the importance of authenticity in branding. Design Kompany has created a reflection of their personalities that is warm, personal and caring. Kaboom Schneider is the opposite—extreme, aggressive and opinionated. They are both authentic and they are two great examples of why we can't be all things to all people. Read more – ‘Best Design, Branding and Marketing Book Ever’.
Ugly and Bland Can Win the Race
Ugly and Bland Can Win the Race
As logo designers we are trained to make things look good. Much of the creative process can sometimes appear as a struggle to maintain both the strategic and the aesthetic nature of the solution. As a group, we are opinionated and are often very quick to point out what we like and dislike. We have dozens of graphic design sites that thrive on the idea of praising pretty design, but does everything really need to be pretty? Is the best solution always what is both traditionally believed to be 'good design', and the beautiful examples we go out of our way to praise? Read more – ‘Ugly and Bland Can Win the Race’.
Ideas Have Little Value
Ideas Have Little Value
I think ideas are overvalued. Like billing design by the hour, I believe it is another misunderstanding both clients and designers have about logo design. You certainly don’t need to be a good designer to have lots of ideas. Ideas are relatively easy to come by, but ideas are not the key to logo design. Describe any great logo as an idea and it sounds ridiculous. Read more – ‘Ideas Have Little Value’.
Processed Identity Launched
Processed Identity Launched
The first Process Study is by We are Him+Her, a very talented team out of the UK. Their study explores the development of their own logo. My experience is that as far as clients go, it doesn't get tougher than designing for yourself. Read more – ‘Processed Identity Launched’.
Do You Matter? How great design will make people love your company
Do You Matter? How great design will make people love your company
If you work with me there is a good chance you will be getting a copy of this in the future. I think this is a great tool to inspire anyone involved in a branding project. Read more – ‘Do You Matter? How great design will make people love your company’.

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