idApostle


Creative Process

Posts related to the creative process of logo design and branding by Ottawa graphic designer idApostle.



The Role of Sketching in the Creative Process
Originally published in the book Logo Nest, this article offers advice on how graphic designers can approach sketching as a vital part of the creative process of logo design and branding. Read more – ‘The Role of Sketching in the Creative Process’.
If You Don’t Know Where You Are Going
You must determine where your brand is headed to discover what it should say. Read more – ‘If You Don’t Know Where You Are Going’.
Design Research: The Best Questions Follow the Answers
Research has a bad rap as the boring part of any graphic design process when the truth is that inspiration is uncovered through this discovery phase. Read more – ‘Design Research: The Best Questions Follow the Answers’.
The Creative Process: A Sprinkle of Magic Dust
The Creative Process: A Sprinkle of Magic Dust
The creative process involves tangible actions juxtaposed with the intangible mystery of creativity. It often suffers under a linear approach and blossoms when you dare to ask ”why don't we try . . .” It’s what makes something more than just an idea. It offers a result via the marriage of imagination, analysis, and action. Read more – ‘The Creative Process: A Sprinkle of Magic Dust’.
Don’t Call it That—a Brand Naming Book by Eli Altman
Don’t Call it That—a Brand Naming Book by Eli Altman
Don't Call it That is an insightful, direct, and fun branding tool that delivers purpose for anyone involved in a company or product naming project. Read more – ‘Don’t Call it That—a Brand Naming Book by Eli Altman’.
Strategy Will Compensate the Talent
Strategy Will Compensate the Talent
Strategy informs and equips a designer to properly engage in a business exercise, and not just dabble in creating something pretty but potentially ineffective. Read more – ‘Strategy Will Compensate the Talent’.
Direct Communication Matters. Pass it on.
Clear communication between graphic designer and client is essential to the success of every branding project. Here are a few tips to encourage communication. Read more – ‘Direct Communication Matters. Pass it on.’.
Graphic Design Thinking: Beyond Brainstorming
Graphic Design Thinking: Beyond Brainstorming
A look at the book Graphic Design Thinking: Beyond Brainstorming containing thirty tools and techniques including brand matrix, action verbs and rhetorical figures. Read more – ‘Graphic Design Thinking: Beyond Brainstorming’.
Two Types of Graphic Design Clients
Two Types of Graphic Design Clients
I wince when hearing a potential client say “I know what I want”. This phrase is quickly followed with an explanation describing how this knowledge will make the project quick and easy. The monologue is then wrapped up with a plea for reduced costing. Read more – ‘Two Types of Graphic Design Clients’.
Armed With a Purpose
Kyoorius Magazine Cover
I was asked to contribute an article for the quarterly publication on the subject of logo design—specifically how design should be approached as a business exercise and not simply a task of crafting a pretty visual. Armed With a Purpose outlines the importance for a graphic designer to understand context through research and not simply be a taxi driver. Read more – ‘Armed With a Purpose’.
Logo Design and the Misconceptions of Unlimited Choice
100:1 Misconceptions of Unlimited Logo Design
Choice can provide an illusion of security, a false guarantee that quantity will result in something good. The reality is that more crap results in a bigger pile of crap—it doesn’t make it better.Successful brand design relies on understanding, strategy and hard work. Design services that offer unlimited logo designs and revisions also offer very limited understanding and strategic value. Read more – ‘Logo Design and the Misconceptions of Unlimited Choice’.
10 Tips to Avoid Logo Regret
10 Tips to Avoid Logo Regret
Like rushing headlong into tattooing your lower back during a drunken stooper, fast tracking and penny pinching a logo will leave you with a painful and expensive reminder of a bad decision. Slowly, the full effect of your uninformed choices will come to light. The work might have been done by a relative, a “desktop publisher” or an online logo warehouse but the result will be the same—regret. Read more – ‘10 Tips to Avoid Logo Regret’.
$20 Logos. You Know They Can’t be Real Right?
I discovered a new website this week offering customers unlimited logo designs for $20. What do their customers expect in return for the price of a movie ticket? Do they really believe they are getting a custom identity? Thinking $20 pays for enough of a graphic designers time to create anything worthwhile is like believing in miniature hippos. Read more – ‘$20 Logos. You Know They Can’t be Real Right?’.
Logo Warehouses, Crowdsourcing, and a Lack of Understanding
Two Types of Graphic Design Clients
Logo design should not be approached with the goal of filling that blank spot on the top of your letterhead. It is not the time to recklessly do something trendy and cool. Most importantly, it is not about getting a task off your to-do list so you can move on to selling widgets to your customers. Read more – ‘Logo Warehouses, Crowdsourcing, and a Lack of Understanding’.
Adobe, Does CS Stand For Crowdsourcing?
Adobe Does CS Stand For Crowdsourcing?
The competition is being run by Adobe Creative Juices, a community ‘powered by Adobe’ aimed at a UK and Irish creative community. Graphic designers are being asked to design the new Creative Juices logo with the winning entry receiving an Adobe CS5 product. In return, they promise that the winning logo will be “seen everywhere.” Read more – ‘Adobe, Does CS Stand For Crowdsourcing?’.
Logos Before Words
Logos Before Words
It is incredible just how many cropped logos adults can recognize in only black and white. Read more – ‘Logos Before Words’.
Logo Design is Not Like Mr. Potato Head
Logo Design is Not Like Mr. Potato Head
For the past year I have been very active on Twitter but have completely ignored Facebook. Having recently seen that People Use Facebook 44% And Twitter 29% For Social Sharing, I have decided to take the leap and start using the service. I will be posting more frequently on Facebook than I do on this site with unique content related to logo, branding, graphic design, and design ethics. Read more – ‘Logo Design is Not Like Mr. Potato Head’.
Designers Shouldn’t Be Taxi Drivers
Designers Shouldn’t Be Taxi Drivers
“Over the years, I have traveled a great deal all over the world. When I arrive at the airport in a city, I have a business problem to be solved. I am at the airport and I need to get to my hotel. As I leave the terminal building, I usually see a number of taxis waiting to take passengers to their destinations. All I have to do is tell the taxi driver exactly where I want to go. The taxi takes me to my destination, and I pay a fee for this service. Read more – ‘Designers Shouldn’t Be Taxi Drivers’.
What is the Value of a Logo?
What is the Value of a Logo?
A logo is often the fastest way to build brand recognition. It is the easiest way to consistently apply a visual brand, and is usually the most powerful single visual or verbal brand asset companies possess—apart from their name. Read more – ‘What is the Value of a Logo?’.
The Most Important Question in any Creative Brief
The Most Important Question in any Creative Brief
What is the best question to ask in a Creative Brief? If you were only given one question to ask a client about her business, what is the most important? Read more – ‘The Most Important Question in any Creative Brief’.
Logo Design, Creative Process, and the Design Industry. My Interview with Logobird
Duane Kinsey the co-founder of Logobird, an award-winning design studio located in Melbourne, Australia contacted me about doing an interview on his site. I was happy to talk about logos, graphic design, branding, the design industry, and the role of the creative process. Read more – ‘Logo Design, Creative Process, and the Design Industry. My Interview with Logobird’.
Creativity and the Written Word
Creativity and the Written Word
It seems that, as a community, we are feeding off pretty pictures with very few words, creating a daily "show" of work with very little "tell" to accompany it. In the process, we are all missing a great opportunity. Writing is an investment in your own education and it’s a way of expanding your knowledge and awareness in a way that looking at an endless parade of pretty pictures will not. Read more – ‘Creativity and the Written Word’.
Logo Design Inspiration or a Bad Habit?
Logo Design Inspiration or a Bad Habit?
My creative process has radically changed over my twenty-plus years of designing logos. The greatest change is the shift away from visuals, and towards words for inspiration. Back in college, every graphic design project I completed had to be accompanied by the material that inspired it. As design students, we had to show how we got from point A to point B through the reference materials. We looked towards other designers work for inspiration, and rarely towards things like data, articles, or market analysis. Read more – ‘Logo Design Inspiration or a Bad Habit?’.
Ideas Have Little Value
Ideas Have Little Value
I think ideas are overvalued. Like billing design by the hour, I believe it is another misunderstanding both clients and designers have about logo design. You certainly don’t need to be a good designer to have lots of ideas. Ideas are relatively easy to come by, but ideas are not the key to logo design. Describe any great logo as an idea and it sounds ridiculous. Read more – ‘Ideas Have Little Value’.
Why Time Drives and Refines Creativity
Why Time Drives and Refines Creativity
Deadlines force designers to act, to focus, and to create. Without a deadline, projects can easily drag and lose momentum and the designer’s interest along the way. I find the most difficult creative projects are the ones for myself. If a client inched a job along the way I do when working on my own identity, I would go nuts. Like many designers, I feel limits are what drive inspiration and creative problem solving. Read more – ‘Why Time Drives and Refines Creativity’.
Processed Identity Launched
Processed Identity Launched
The first Process Study is by We are Him+Her, a very talented team out of the UK. Their study explores the development of their own logo. My experience is that as far as clients go, it doesn't get tougher than designing for yourself. Read more – ‘Processed Identity Launched’.
Why Design Can’t be Billed by the Hour
Why Design Can’t be Billed by the Hour
A graphic designers’ job is to solve problems. One of these problems is helping clients understand the creative process and in turn the value behind design Read more – ‘Why Design Can’t be Billed by the Hour’.

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