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Designers and Clients

Posts related to clients and designers working together by Ottawa graphic designer idApostle.



If You Don’t Know Where You Are Going
You must determine where your brand is headed to discover what it should say. Read more – ‘If You Don’t Know Where You Are Going’.
Design Research: The Best Questions Follow the Answers
Research has a bad rap as the boring part of any graphic design process when the truth is that inspiration is uncovered through this discovery phase. Read more – ‘Design Research: The Best Questions Follow the Answers’.
The Creative Process: A Sprinkle of Magic Dust
The Creative Process: A Sprinkle of Magic Dust
The creative process involves tangible actions juxtaposed with the intangible mystery of creativity. It often suffers under a linear approach and blossoms when you dare to ask ”why don't we try . . .” It’s what makes something more than just an idea. It offers a result via the marriage of imagination, analysis, and action. Read more – ‘The Creative Process: A Sprinkle of Magic Dust’.
Direct Communication Matters. Pass it on.
Clear communication between graphic designer and client is essential to the success of every branding project. Here are a few tips to encourage communication. Read more – ‘Direct Communication Matters. Pass it on.’.
Two Types of Graphic Design Clients
Two Types of Graphic Design Clients
I wince when hearing a potential client say “I know what I want”. This phrase is quickly followed with an explanation describing how this knowledge will make the project quick and easy. The monologue is then wrapped up with a plea for reduced costing. Read more – ‘Two Types of Graphic Design Clients’.
Armed With a Purpose
Kyoorius Magazine Cover
I was asked to contribute an article for the quarterly publication on the subject of logo design—specifically how design should be approached as a business exercise and not simply a task of crafting a pretty visual. Armed With a Purpose outlines the importance for a graphic designer to understand context through research and not simply be a taxi driver. Read more – ‘Armed With a Purpose’.
10 Tips to Avoid Logo Regret
10 Tips to Avoid Logo Regret
Like rushing headlong into tattooing your lower back during a drunken stooper, fast tracking and penny pinching a logo will leave you with a painful and expensive reminder of a bad decision. Slowly, the full effect of your uninformed choices will come to light. The work might have been done by a relative, a “desktop publisher” or an online logo warehouse but the result will be the same—regret. Read more – ‘10 Tips to Avoid Logo Regret’.
Designers Shouldn’t Be Taxi Drivers
Designers Shouldn’t Be Taxi Drivers
“Over the years, I have traveled a great deal all over the world. When I arrive at the airport in a city, I have a business problem to be solved. I am at the airport and I need to get to my hotel. As I leave the terminal building, I usually see a number of taxis waiting to take passengers to their destinations. All I have to do is tell the taxi driver exactly where I want to go. The taxi takes me to my destination, and I pay a fee for this service. Read more – ‘Designers Shouldn’t Be Taxi Drivers’.
The Most Important Question in any Creative Brief
The Most Important Question in any Creative Brief
What is the best question to ask in a Creative Brief? If you were only given one question to ask a client about her business, what is the most important? Read more – ‘The Most Important Question in any Creative Brief’.
Why Time Drives and Refines Creativity
Why Time Drives and Refines Creativity
Deadlines force designers to act, to focus, and to create. Without a deadline, projects can easily drag and lose momentum and the designer’s interest along the way. I find the most difficult creative projects are the ones for myself. If a client inched a job along the way I do when working on my own identity, I would go nuts. Like many designers, I feel limits are what drive inspiration and creative problem solving. Read more – ‘Why Time Drives and Refines Creativity’.

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