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Graphic Design

Posts related to graphic design by Ottawa logo and brand designer idApostle.



The Role of Sketching in the Creative Process
Originally published in the book Logo Nest, this article offers advice on how graphic designers can approach sketching as a vital part of the creative process of logo design and branding. Read more – ‘The Role of Sketching in the Creative Process’.
New Work: Book Jacket Design for A Promise
Book jacket cover design for The Promise by Ottawa graphic designer idApostle
Book jacket design for the novel A Promise by Antonio Roy inspired by the relationships and divisions within in the story. Read more – ‘New Work: Book Jacket Design for A Promise’.
Before Mad Men, There Was Ben Day
Ben Day Playbill
Ben Day, is a 1996 black comedy by Dana Arnett. Ben is the ficticious creator behind Happy the Hamburger Helper Hand, Americas most beloved corporate icon. After an eight year rut, Ben finds a new source of inspiration in ‘closet man’ and his groundbreaking work results in both awards and an unparalleled ego. Read more – ‘Before Mad Men, There Was Ben Day’.
Three idApostle Logos in Signs, Symbols and Pictograms
Signs Symbols and Pictograms Cover
The logos for idApostle, Processed Identity and the Ottawa Food Bank are included in this design ‘cube’. I love the publications clean layout and how every image was given its own page, providing focus on the work. I should have ordered it sooner. Read more – ‘Three idApostle Logos in Signs, Symbols and Pictograms’.
Two Types of Graphic Design Clients
Two Types of Graphic Design Clients
I wince when hearing a potential client say “I know what I want”. This phrase is quickly followed with an explanation describing how this knowledge will make the project quick and easy. The monologue is then wrapped up with a plea for reduced costing. Read more – ‘Two Types of Graphic Design Clients’.
Why Design Can’t be Billed by the Hour
Why Design Can’t be Billed by the Hour
A graphic designers’ job is to solve problems. One of these problems is helping clients understand the creative process and in turn the value behind design Read more – ‘Why Design Can’t be Billed by the Hour’.

Categories / Creative Process / Graphic Design

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