Ottawa-based Coredge Software creates knowledge discovery tools with ease of integration and usability as key differentiators. The goals for the branding project were to communicate the core brand attributes in a clear and minimalist approach, starting with the tag line “discover simplicity.” In addition to the corporate branding, I developed the brand for Logik, one of Coredge’s key products.
“What makes the work so strong is the creative thinking behind it. They helped Coredge stand out from the competition — not just by making us look different, but by capturing what really makes us different. It has been a huge asset.”
Gabriel Cassis, President, Coredge Software, Ottawa
The logo was created by overlapping the “c” and “e” and manipulating the letterforms until both letters could be seen.
In addition to the Coredge branding, I developed the branding for their software product, Logik.
Deliverables: logo, product naming, tagline, letterhead, business cards, software packaging, website, icons, trade show exhibit, signage, and user interface