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Evidence Partners Branding and Logo Refresh

Software developer Evidence Partners branding refresh by Ottawa graphic designer idApostle

Ottawa-based Evidence Partners is the creator of Distiller, the world’s most widely used literature review software. Distiller helps leading research organizations conduct better, faster systematic reviews to deliver transparent, reproducible and audit-ready results every time.

idApostle was hired to refresh the branding while retaining existing equity. The goal was to refine the current company and product logos and introduce new visual assets and a wider colour palette to promote consistency and ease of use.

Software developer Evidence Partners logo refresh by Ottawa graphic designer idApostle

New company logo

The symbol and colour of the old logo needed to be carried over. The new logo uses stacked typography allowing the logo to be used larger while the name appears shorter (an ongoing concern with the old logo).  The new typography has more character and is friendlier than the default Arial font of the old design.

Software developer Evidence Partners product logos refresh by Ottawa graphic designer idApostle

New product logos

evidence-partners-graphic-element

Brand element

A bubble referencing communication, and friendly support was pulled from the existing symbol and is used as a flexible design element throughout the new branding.

Software developer Evidence Partners website by Ottawa graphic designer idApostle

Website

Software developer Evidence Partners business cards by Ottawa graphic designer idApostle

Business Cards

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