Exotic Wood is an established Ottawa furniture designer and manufacturer. Initially, the company concentrated on working with wood but have since expanded into other materials. Although the offering has expanded, changing the name was not up for discussion due to its existing equity. We decided to use what could be seen as a potential limitation of the name to instead spark discussion. To accomplish this, metal business cards were created to provide contrast to the company name, and highlight the other materials used.
Exotic Wood doesn’t create Colonial style furniture and the branding was to reflect their minimal and modern design aesthetic. The logo uses an abstract E to form a block of wood out of the hexagon. The logo and type were designed to sit multiple ways to reflect the three-dimensional quality of furniture and mimic it being viewed from various perspectives. When turned, the logo can be read as a W, and even a table can be seen when it is turned sideways.
Two Sets of Business Cards
Metal business cards were designed to be a conversation piece—something that would create a memorable moment. Wooden business cards were also produced to provide an economical option when handing out cards en masse.
Deliverables: Logo, wooden business cards, metal business cards, and website.