Give Them Reason 11: Work in Progress

by Steve Zelle, Graphic Designer, Ottawa Canada

Give them reason:
Notes for inspiring brands


Branding is a never-ending work in progress. To continue offering a clear and compelling choice to people, companies must constantly adapt and reinforce their purpose.

Take Action:

Branding is not something you can check off your to-do list.

It requires ongoing investment to remain relevant for an ever-changing audience and market. While you invest in strengthening your brand, your competition is also adapting, and refining theirs. Awareness will enable your brand to maintain a unique offering through offensive, and defensive changes.

Great Resources:

Coke vs. Pepsi: How Two Iconic U.S. Brands Battled for Worldwide Dominance

The 12 Most Intense Marketing Wars Ever

Why successful companies keep investing in ongoing marketing

Categories / Brand Notes / Branding

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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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