Give Them Reason 13: Spread the Weight

by Steve Zelle, Graphic Designer, Ottawa Canada

Give them reason:
Notes for inspiring brands


Great brands know a logo can’t carry all the weight. Neither can your name, business card, packaging, or website. Everything must work together to tell a compelling story.

Take Action:

All branding efforts should provide support for the asset that does carry the most weight—your actions.

Branding can help communicate why you matter, but only if all the characters are working together to tell a clear, meaningful, and real story.

Great Resources:

Indie Brands: 30 Independent Brands that Inspire and Tell a True Story

Toms Shoes: Doing Better Than Good

Categories / Brand Notes / Branding

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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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