idApostle


Habitude Design: Brand creation including naming and logo design for a Canadian lifestyle and product company

Habitude Design is a company based in Quebec, Canada, promoting locally made Canadian lifestyle products. idApostle was tasked with developing a playful identity—including company naming—that works equally well in French and English and emphasizes the companies unique offering.

Logo for Canadian lifestyle company Habitude Design by Ottawa Graphic Designer idApostle

Branding a Canadian Lifestyle Company

Brand creation for a Quebec-based company required the name be bilingual (French and English). Habitude refers to an individual’s character, buying behaviours, and lifestyle choices, and provided an inspirational springboard for the brand. The entire design process has helped Habitude define who they are, and what they offer.

The logo and business card design are a play on location points on a map, highlighting the local nature of the business. Habitude Design will enable people to discover locally made, high quality, handmade products including jewelry, furniture, and crafts.

Naming for Canadian lifestyle company Habitude Design by Ottawa Graphic Designer idApostle

Company naming

Logo for Canadian lifestyle company Habitude Design by Ottawa Graphic Designer idApostle

Logo

Icon for Canadian lifestyle company Habitude Design by Ottawa Graphic Designer idApostle

Symbol

Habitude Design Laser Cut Business card by Ottawa Graphic Designer idApostle

Habitude Design Laser Cut Business card by Ottawa Graphic Designer idApostle

Habitude Design Laser Cut Business card by Ottawa Graphic Designer idApostle

Habitude Design Laser Cut Business card by Ottawa Graphic Designer idApostle

Habitude Design Laser Cut Business card by Ottawa Graphic Designer idApostle

Business card

One of the first deliverables was this laser cut, duplexed business card. Several 1/16″ holes requiring precise registration were laser cut through two sheets of heavy cover stock glued together.

Deliverables: Naming, tagline, logo, icon, business cards, stickers, website (under development).

Curious about working together? Some initial questions are addressed here, or you can request a quotation, set up a time to chat, and get answers to your questions by using this form:

You won't be asked too many project-specific questions at this point, but rest assured this will happen should things move forward.

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