Habitude Design is a company based in Quebec, Canada, promoting locally made Canadian lifestyle products. idApostle was tasked with developing a playful identity—including company naming—that works equally well in French and English and emphasizes the companies unique offering.
Branding a Canadian Lifestyle Company
Brand creation for a Quebec-based company required the name be bilingual (French and English). Habitude refers to an individual’s character, buying behaviours, and lifestyle choices, and provided an inspirational springboard for the brand. The entire design process has helped Habitude define who they are, and what they offer.
The logo and business card design are a play on location points on a map, highlighting the local nature of the business. Habitude Design will enable people to discover locally made, high quality, handmade products including jewelry, furniture, and crafts.
One of the first deliverables was this laser cut, duplexed business card. Several 1/16″ holes requiring precise registration were laser cut through two sheets of heavy cover stock glued together.
Deliverables: Naming, tagline, logo, icon, business cards, stickers, website (under development).