The Ice Cream Principle

by Steve Zelle, Graphic Designer, Ottawa Canada


Brilliant, easy to grasp advice from Don’t Call it That: A Naming Workbook by Eli Altman of A Hundred Monkeys.

I bought the Kindle version, but the physical book looks especially beautiful. 

Categories / Branding / Company Naming / Design Books

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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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