idApostle


idApostle Work Published in Mastering Type

by Steve Zelle, Graphic Designer, Ottawa Canada

Mastering Type

The branding for Ottawa-based Coredge Software is included in the recently published graphic design book, Mastering Type, the Essential Guide to Typography for Print and Web Design by Denise Bosler and published by HOW Books.

Mastering Type Coredge Software Logo

The Coredge branding is included as an example of a successful letter-based logo.

From the Mastering Type website:

Communications technology permeates our society. Look around. Typography is everywhere. Commuting to work, grocery shopping, surfing the Web, or navigating a smartphone, we are bombarded by words of every shape, size, and arrangement. It is essential for designers to understand the basics of typography to get an effective message across instantly. The goal of this book is to guide the reader in building a solid foundation of timeless typographic knowledge, for both print and digital media, while transcending transient technologies.

Regardless of the ever-advancing technology at our fingertips, we still rely on the same twenty-six letters. Typographic basics start with the principles we all learned as children: letters form words, words form sentences, and sentences form paragraphs. The designer’s goal of optimizing communication via legibility, connotation, and form are as fundamental as the alphabet. Does this mean we can’t use technology to enhance our words? Certainly not. Typography is an art and can be treated as such, but only after the basics are thoroughly understood and ingrained in the mind of the designer.

This book breaks down the study of type into a systematic progression of typographic relationships—letters, words, sentences, paragraphs, pages and screens—through content, examples, interviews, and real-world inspiration. It illustrates to the beginning designer how professional type treatment looks, feels, and reads. Careful study of these step-by-step details provides a virtual apprenticeship in typography, a valuable education for any designer.

I will add Mastering Type to my ever-growing list of graphic design volumes to tackle in Bricks and Books.


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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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