Jennifer Campbell is a fine artist/painter who needed a brand identity to unify her marketing efforts for galleries and direct buyers. The goals were to create simple branding that complemented her personal aesthetic and personality.
Thoughts from Jennifer R. A. Campbell
“The assumption that artists can easily establish their brand is inaccurate. The reality is that as a fine artist, my focus is on my work and branding requires a distinctly different skills-set. I wanted a logo, something that was representative of who I am as well as reflecting my style. Working with Steve was a wonderful experience. His professional approach was refreshing. Steve’s deep passion for his work and love for graphic design provided invaluable perspective throughout the process. He brings an enthusiasm through a process that makes you acutely aware that you are defining your brand at the ground level. The end-product exceeded my expectations, it is exactly, well . . . me!”
Jennifer R.A. Campbell, Artist
Deliverables: Logo and Web design.