Logos Before Words

by Steve Zelle, Graphic Designer, Ottawa Canada

Famous Logos Cropped by Ottawa Graphic Designer idApostle

It is incredible just how many cropped logos adults can recognize in only black and white.

It is even more incredible to see reports like New Study Finds Children Too Young to Read Recognize and Understand Corporate Logos.

The study finds that “Kids … are using brands as indicators of popularity or success.” Hmmm, sounds like a lot of adults.

How many of the cropped logos can you identify, and how long did it take?

Categories / Creative Process / Logo Design

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Branding for Ottawa architects N45 Architecture Inc, including logo design, website and letterpress business cards
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Comments are closed for ‘Logos Before Words’

  1. Mike says:

    I got six of them pretty much straight away. Still don’t know what the other three are (Numbers 2,4 and 9)

  2. Answers:

    1. Yahoo!
    2. Starbucks
    3. Adobe
    4. Pepsi
    5. Citi
    6. Disney
    7. Coca-Cola
    8. IBM
    9. Amazon

  3. Mike says:

    Ah, that explains it then.
    2. There’s no Starbucks in my city
    4. I don’t eat/drink sugar
    9. I’m illiterate