idApostle


Modernreach Web Solutions: Branding and logo design for Ottawa web design company

idApostle was asked to develop branding that addresses the intimidation many people feel when hiring a web design company. Modernreach Web Solutions offers clients a way to simplify the complex task of developing and maintaining custom web sites.

The result is a branding system that addresses the fears of a diverse audience with little to no computer skills. Positive, empowering copy and simple graphical elements capture a key difference.

Logo by Ottawa Graphic Designer idApostle for Web Development Company Modernreach

Branding Patience and Understanding

Various technologies, jargon, and seemingness endless options are common hurdles when developing a web presence. Modernreach wanted to address this through a confident, orderly, and inviting brand personality. The logo is a modified M with the angles creating a check mark. The two vertical lines create the checkbox as well as a screen—computer, tablet or phone.

Logo and Branding by Ottawa Graphic Designer idApostle for Web Development Company Modernreach

Tagline

Business Cards by Ottawa Graphic Designer idApostle for Web Development Company Modernreach

Business cards: The business cards introduce using the symbol as a pattern to represent a series of checkboxes, and to communicate a series of organized steps. The bright colour palette is optimistic, welcoming and gender neutral.

Postcards by Ottawa Graphic Designer idApostle for Web Development Company Modernreach

Postcards: Copy for the direct mail addresses common customer hurdles, communicates understanding, and highlights several Modernreach benefits.

Brand Pattern by Ottawa Graphic Designer idApostle for Web Development Company Modernreach
Brand Pattern by Ottawa Graphic Designer idApostle for Web Development Company Modernreach

Brand pattern

Icons by Ottawa Graphic Designer idApostle for Web Development Company Modernreach

Icons

Deliverables: Logo, tagline, copywriting, direct mail, business cards, and icons.

Curious about working together? Some initial questions are addressed here, or you can request a quotation, set up a time to chat, and get answers to your questions by using this form:

You won't be asked too many project-specific questions at this point, but rest assured this will happen should things move forward.

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