Modernreach: Branding for web solutions provider

idApostle was asked to develop branding that addresses the intimidation many people feel when hiring a web design company. Modernreach Web Solutions offers clients a way to simplify the complex task of developing and maintaining custom web sites.

The result is a branding system that addresses the fears of a diverse audience with little to no computer skills. Positive, empowering copy and simple graphical elements capture a key difference.

The logo is a modified M with the angles creating a check mark. The two vertical lines create the checkbox as well as a screen—computer, tablet or phone.