idApostle was asked to develop branding that addresses the intimidation many people feel when hiring a web design company. Modernreach Web Solutions offers clients a way to simplify the complex task of developing and maintaining custom web sites.
The result is a branding system that addresses the fears of a diverse audience with little to no computer skills. Positive, empowering copy and simple graphical elements capture a key difference.
Branding Patience and Understanding
Various technologies, jargon, and seemingness endless options are common hurdles when developing a web presence. Modernreach wanted to address this through a confident, orderly, and inviting brand personality. The logo is a modified M with the angles creating a check mark. The two vertical lines create the checkbox as well as a screen—computer, tablet or phone.
Deliverables: Logo, tagline, copywriting, direct mail, business cards, and icons.