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National Gallery of Canada Magazine: Branding and logo design for art gallery web site

The National Gallery of Canada decided to stop the publication of their print magazine Vernisage. Taking its place, is the National Gallery of Canada Magazine, an online source for information about Canadian and international art. This shift to an online vehicle allows more engagement, frequent updates, and the ability to reach a much larger audience. The website contains accessible articles, videos, and social media efforts by a range of informed voices discussing work that can be found both within, and beyond the walls of the National Gallery of Canada.

National Gallery of Canada Magazine Branding by Ottawa Graphic Designer idApostle

The solution emphasizes accessibility, references breaking down barriers, and communicates the National Gallery of Canada’s involvement in the art community beyond the galleries physical walls.

The symbol can also be seen as a frame, one that is changing as the traditional context of presenting art is expanded through interviews, videos, and conversation. The intent was to continue to build on the concept of beyond—beyond the walls, beyond the art, beyond Canada, etc.

The shape and colour of the rectangle mimic the National Gallery of Canada logo but is turned on its side—a playful take on looking at art in a new way.

Inspiration for the National Gallery of Canada Magazine Branding by Ottawa Graphic Designer idApostle

Inspiration

Sketch for the National Gallery of Canada Magazine Branding by Ottawa Graphic Designer idApostle

Sketches

Logo/Masthead for the National Gallery of Canada Magazine by Ottawa Graphic Designer idApostle

Proposed logo/masthead

Brand pattern for the National Gallery of Canada Magazine by Ottawa Graphic Designer idApostle

Brand pattern: A brand pattern was created with English and French quotation marks, reflecting the voices writing, reading, and engaging with the website.

Symbol for the National Gallery of Canada Magazine by Ottawa Graphic Designer idApostle

Logo variations: The logo allows for a variety of fills—colour, patterns, images and video—adapting to many uses.

T-Shirt design for the National Gallery of Canada Magazine by Ottawa Graphic Designer idApostle

T-shirt: Proposed design allows the symbol to be filled with anyone’s art using fabric markers—great for kids.

Farewell Symbol

Unfortunately, with literally only hours before the site launch, the symbol was scrapped in favour of just using the word Magazine.

Final banner for the National Gallery of Canada Magazine by Ottawa Graphic Designer idApostle

Final Masthead for the National Gallery of Canada Magazine.

Logo, masthead, web graphics, and brand pattern.

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