Food Bank—Hunger Stops Here: Branding and logo design for awareness program

The goals for the branding project were to design a simple image that would inspire action. It was also important that the graphic design considered cost as printing budgets were tiny. The solution uses the similar graphic forms of a fork and hand. Positioned in a circle, they combine into a warning sign.

Logo Design by Ottawa Graphic Designer idApostle for the Food Bank Stop Hunger Campaign

Branding and Logo Design for Ottawa Food Bank Hunger Stops Here

Initial Sketch by Ottawa Graphic Designer idApostle for the Food Bank Stop Hunger Campaign

The original rough for the identity used a knife and fork crossing each other to form a plus/cross. This concept was developed and through many revisions was simplified and altered until the shape of the fork and hand were seen, making up the final logo.

Deliverables: Logo design, posters, online advertising and tent cards.

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