idApostle


Premier Real Estate Group Brand Refresh and Logo Design

Premier Real Estate Group Rebranding by Ottawa graphic designer idApostle

idApostle was hired to rebrand Ottawa Realtors, Premier Real Estate Group. The refresh was designed to retain familiarity with the old logo while embracing a more refined approach that brings cohesion and personality to the branding.

Old Premier Real Estate Group Logo

Old logo

Premier Real Estate Group Logo Redesign by Ottawa graphic designer idApostle

New logo

In addition to reducing the heaviness of the old logo by removing the black background, a dark grey and a bronze colour were introduced as well as thin lines to provide structure.

Premier Real Estate Group Symbol by Ottawa graphic designer idApostle

Symbol/Monogram

Premier Real Estate Group Rationale by Ottawa graphic designer idApostle

Inspiration for the monogram

Premier Real Estate Group Brand Pattern by Ottawa graphic designer idApostle

Brand pattern

The brand pattern is constructed using the smile portion of the monogram along with a secondary graphic depicting a house/upward facing arrow. The pattern can be used as a straightforward background or to create elements like the chart graphics seen below.

Premier Real Estate Group Brand Pattern by Ottawa graphic designer idApostle

Presentation/chart graphics

Premier Real Estate Group Photo Direction by Ottawa graphic designer idApostle

Photo direction

Premier Real Estate Group Covers by Ottawa graphic designer idApostle

Covers

Premier Real Estate Group Business Card Design by idApostle

Business card

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