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Spark Lifecare: Branding and logo design for Ottawa life services organization

Canadian organization Spark Lifecare helps individuals experience a richer life by connecting them to world class services in the Ottawa area. Offerings include care for seniors, children, and people with disabilities, as well as mentoring and lifestyle programs.

idApostle was approached to rebrand the organization known at the time as Our Spark Network. The name was changed to Spark Lifecare to reflect better the organization’s purpose, and to change the ‘inward looking’ perspective of ‘Our,’ to a brand name more inclusive of the individuals engaging in the services.

Logo and Branding by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

The branding was developed to work across a broad spectrum of applications, subject matter, and audience demographics. The goal was to create a dynamic identity that captured the energy created when an individual partners with Spark Lifecare. We wanted to encourage the motivational feelings of potential, joy, and growth.

The minimal graphic form of the Spark Lifecare logo allows many permutations while maintaining the brand. The approach works in contrast to organizations offering similar services, enabling Spark to speak in a unique voice that embraces their spirit.

Before and After Logos by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Before and after: The previous logo is hard to reproduce in a single colour and did not scale well. We wanted to continue to use the spark visual, but in a way that reflected a core mission of helping individuals live more fulfilling lives.

Design Inspiration by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare
Symbol Detail by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Visual inspiration came from fireworks. The spark initiates from the letter k, transforming into a burst of colour—representing potential and celebration.

Services branding by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Services branding by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare
Services branding (Photo) by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Spark services are divided into four branches. Each branch uses one of the four colours that make up the Spark symbol. This approach made it easier for each branch to brand their materials in a distinct way.

T-Shirt Design by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

T-shirt

Business Card Design by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Business card

Brand Pattern by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Brand pattern/motif

Signage by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Signage

Brochure Design by Ottawa Graphic Designer idApostle for Services Company Spark Lifecare

Single page brochures were designed for all four branches.

Branding Toolkit

After years of trying to develop a strong visual identity on their own, Spark Lifecare finally has a logo and visual brand that mirrors their motivations and goals. They have a visual toolkit that differentiates, speaks to their audience, and will help Spark Lifecare encourage life changing relationships.

 

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