Naming Portfolio

Naming a company or product is a complex process that requires careful consideration and creativity and can significantly impact your brand, success and reputation. Investing the appropriate time in exploring factors such as the target audience, competition, and industry trends provide valuable insight and inform a well-written creative direction that ensures your name aligns with your values, goals and needs.

A Joyful Thing

Naming for a clutter clearing company striving to improve their clients’ well-being.
View branding project page.

Else Labs

Naming for an Internet of Things (smart kitchen appliance) startup.
View branding project page.

Product M

Naming for a product marketing company.
View branding project page.

Canou

Naming for an independent French Canadian company that creates unique hand-crafted products.
View branding project page.

Three Codes

Naming for an electrical company guided by three promises.
View branding project page.

Habitude

Naming for a website that promotes Canadian lifestyle products.
View branding project page.

Logik

Product naming for knowledge discovery software.
View branding project page.

The Wooden Tailor

Naming for an independent cabinetry maker.
View branding project page.

Processed Identity

Naming for a website exploring the creative process of brand development.
View branding project page.