Naming Portfolio
Naming a company or product is a complex process that requires careful consideration and creativity and can significantly impact your brand, success and reputation. Investing the appropriate time in exploring factors such as the target audience, competition, and industry trends provide valuable insight and inform a well-written creative direction that ensures your name aligns with your values, goals and needs.
Point One
Naming for Ottawa’s premier personal training-only gym.
View branding project page.
A Joyful Thing
Naming for a clutter clearing company striving to improve their clients’ well-being.
View branding project page.
Else Labs
Naming for an Internet of Things (smart kitchen appliance) startup.
View branding project page.
Product M
Naming for a product marketing company.
View branding project page.
Canou
Naming for an independent French Canadian company that creates unique hand-crafted products.
View branding project page.
Three Codes
Naming for an electrical company guided by three promises.
View branding project page.
Habitude
Naming for a website that promotes Canadian lifestyle products.
View branding project page.
Logik
Product naming for knowledge discovery software.
View branding project page.
The Wooden Tailor
Naming for an independent cabinetry maker.
Processed Identity
Naming for a website exploring the creative process of brand development.
View branding project page.