Give Them Reason 6: Black Sheep

(a series of notes for inspiring brands)

Give them reason 6: Black Sheep

It’s shocking how many companies claim to be unique while looking, sounding, and behaving the same as their competition. Great brands stand out. How else would we take notice of them?

Take Action:

How can you better communicate what makes you different? Do this clearly, and with consistency to provide a point of difference that can make your brand matter.

Take Action:

Fighting clutter with more clutter is like trying to put out a fire with gasoline.”

Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier.

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