Two idApostle identities were selected to appear in the new LogoLounge project, "Shapes and Symbols", the third book in the new Master Library series. Another two have been selected to appear in “LogoLounge Volume 6”.
The two current posts on Processed Identity have me thinking about the importance of authenticity in branding. Design Kompany has created a reflection of their personalities that is warm, personal and caring. Kaboom Schneider is the opposite—extreme, aggressive and opinionated. They are both authentic and they are two great examples of why we can't be all things to all people.
The upcoming publication Design DNA: Logos: 500+ International Logos Deconstructed by Matthew Healey, and published by Rockport Publishers, will include two idApostle identities.
If you work with me there is a good chance you will be getting a copy of this in the future. I think this is a great tool to inspire anyone involved in a branding project.
