Category

Logo Design

Logo Design and the Misconceptions of Unlimited Choice

Choice can provide an illusion of security, a false guarantee that quantity will result in something good. The reality is that more crap results in a bigger pile of crap—it doesn’t make it better. Successful brand design relies on understanding, strategy and hard work. Design services that offer unlimited logo designs and revisions also offer very limited understanding and strategic value.
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10 Tips to Avoid Logo Regret

Like rushing headlong into tattooing your lower back during a drunken stooper, fast tracking and penny pinching a logo will leave you with a painful and expensive reminder of a bad decision. Slowly, the full effect of your uninformed choices will come to light. The work might have been done by a relative, a “desktop publisher” or an online logo warehouse but the result will be the same—regret.
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The Muni Logo Rolls With the Times

On a recent trip to San Francisco, the identity that connected most with me, was the logo for Muni. It’s a great example of how standing by a well designed logo rather than ‘keeping up with the times’ can sometimes provide a deep feeling of authenticity. The identity feels real, lived in and stylish to me—a reflection of San Francisco.
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$20 Logos. You Know They Can’t be Real Right?

I discovered a new website this week offering customers unlimited logo designs for $20. What do their customers expect in return for the price of a movie ticket? Do they really believe they are getting a custom identity? Thinking $20 pays for enough of a graphic designers time to create anything worthwhile is like believing in miniature hippos.
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Adobe, Does CS Stand For Crowdsourcing?

The competition is being run by Adobe Creative Juices, a community ‘powered by Adobe’ aimed at a UK and Irish creative community. Graphic designers are being asked to design the new Creative Juices logo with the winning entry receiving an Adobe CS5 product. In return, they promise that the winning logo will be “seen everywhere.”
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