Logo Design

Logo Design and the Misconceptions of Unlimited Choice

Choice can provide an illusion of security, a false guarantee that quantity will result in something good. The reality is that more crap results in a bigger pile of crap—it doesn’t make it better.Successful brand design relies on understanding, strategy and hard work. Design services that offer unlimited logo designs and revisions also offer very limited understanding and strategic value.

10 Tips to Avoid Logo Regret

Like rushing headlong into tattooing your lower back during a drunken stooper, fast tracking and penny pinching a logo will leave you with a painful and expensive reminder of a bad decision. Slowly, the full effect of your uninformed choices will come to light. The work might have been done by a relative, a “desktop publisher” or an online logo warehouse but the result will be the same—regret.

The Muni Logo Rolls With the Times

On a recent trip to San Francisco, the identity that connected most with me, was the logo for Muni. It’s a great example of how standing by a well designed logo rather than ‘keeping up with the times’ can sometimes provide a deep feeling of authenticity. The identity feels real, lived in and stylish to me—a reflection of San Francisco.
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$20 Logos. You Know They Can’t be Real Right?

I discovered a new website this week offering customers unlimited logo designs for $20. What do their customers expect in return for the price of a movie ticket? Do they really believe they are getting a custom identity? Thinking $20 pays for enough of a graphic designers time to create anything worthwhile is like believing in miniature hippos.

Adobe, Does CS Stand For Crowdsourcing?

The competition is being run by Adobe Creative Juices, a community ‘powered by Adobe’ aimed at a UK and Irish creative community. Graphic designers are being asked to design the new Creative Juices logo with the winning entry receiving an Adobe CS5 product. In return, they promise that the winning logo will be “seen everywhere.”

Logo Nest Book Giveaway

I am thrilled to have contributed the article The Role of Sketching in the Creative Process to Logo Nest 01. The newly released book is now shipping and I am giving away two copies of the limited edition run.

Why a Bigger Logo Can Harm Your Brand

Inevitably all graphic designers are asked (or told) to make the logo bigger by their client. Possibly out of a sense of pride? A need for their logo to be bigger than their competitors? Concern over an aging population, and their ability to see clearly? Whatever the reason, logos seem to be getting bigger and bigger.

Logo Design Inspiration or a Bad Habit?

My creative process has radically changed over my twenty-plus years of designing logos. The greatest change is the shift away from visuals, and towards words for inspiration. Back in college, every graphic design project I completed had to be accompanied by the material that inspired it. As design students, we had to show how we got from point A to point B through the reference materials. We looked towards other designers work for inspiration, and rarely towards things like data, articles, or market analysis.
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