(a series of notes for inspiring brands)
Branding can simplify your audiences decision-making process. Consistent messaging, removing obstacles, clarifying benefits, standing apart, and aligning values can make the process of choosing you easier.
Take Action:
Why should someone choose you, and why should they exclude other choices? Understanding the decision-making process, consideration set, values, drivers, and expectations of the people you are trying to reach can make connecting with them much easier. You must give them a reason to keep you in mind, to think differently of you, and to ultimately choose you.
Great Resource:
To Keep Your Customers, Keep It Simple The Consumer Decision Journey