150 Elgin Dental: Branding for an Ottawa dentist

150 Elgin Dental offers patients a combination of extensive experience and state of the art technology. The practice is a modern alternative to competing dental offices. Patients are primarily working or living in the area, and because a low percentage of them are children, we focussed on conveying modern technology over trying to appear overly friendly/happy (a smiling tooth holding a toothbrush).

The minimal wordmark is a reflection of evenly spaced, bright white, and straight teeth. The accompanying symbol was designed as a secondary element to ensure outdoor signage clearly and quickly communicated a dental office to potential patients.