Logik: Software logo design and packaging

Logik is a knowledge discovery tool developed by Ottawa-based Coredge Software. Having already designed the branding for Coredge, the goals were to communicate the core brand attribute of simplicity.

The idea of connections was communicated by creating a ligature for the letters “g” and “i.” The letter “k” was highlighted later on as it is a commonly used term in the knowledge discovery field and provided further insight into the product.

The Logik packaging was designed to be flat for ease of shipping and storage. The translucent papers reflected the product’s ability to see “through” documents. The result was very well received by Coredge, its audience as well as the graphic design community, winning several awards.

“What makes the work so strong is the creative thinking behind it. They helped Coredge stand out from the competition — not just by making us look different, but by capturing what really makes us different. It has been a huge asset.”