The Bowl: Branding for an Ottawa restaurant

The Bowl is an Ottawa-based restaurant offering a single delicious vegetarian meal for health conscious guests.

Consisting of brown rice, black, and red beans, house made Kiki sauce, salsa, black olives, sour cream, cheddar cheese, avocado, cilantro and crispy baked chickpeas, the one-dish concept provides a fast, and consistent experience in a friendly and warm community-minded environment.

The energetic, simple and fun branding reflects The Bowl’s offering of a healthy alternative to the mainstream quick-service industry. Imagery and colours were selected to invoke feelings of fun, health, energy, and sustainability—a key commitment of The Bowl.

The logo is constructed by replacing the counter (the hole or space in a character) of the letter B with a bowl that can also be seen as a smile. The symbol is contained in a circle to represent the whole food movement as well as a bowl viewed from above.