The information below should answer some of your initial questions about working with idApostle. If your question is not answered, or you would like to chat further, please let me know by using the form here.


I can usually start on projects quickly with most lasting about six weeks—this is flexible and is largely dependent on a client’s availability throughout the process. See a rough project schedule.

Armed With Purpose

Information is the most valuable source of inspiration and strategic direction for every branding project. The client is in the best position to provide much of the information required for a designer to gain understanding and context. Armed With Purpose is an interactive PDF brand discovery tool that streamlines this process and is part of every project. Learn more about Armed With Purpose.

Creative Process

The goal of a creative process is to channel time, energy and creativity in a direction that is in line with a particular project’s needs. By its nature, creativity can be hard to harness into a predictable and linear set of stages, but it is of enormous value to do so. A good creative process significantly improves the opportunity for a successful outcome in a reasonable time frame. It defines and controls costs, time, effort, direction, responsibility, expectations, conversation, collaboration, and goals. Learn more about the creative process I use.


All projects involve at least one presentation deck that demonstrates the proposed design in real life examples, providing context, and significantly increasing everyone’s ability to see how the branding works. View a select number of sample presentation decks.


There are crowdsourcing sites that will design a logo for $100 and agencies that will charge $10,000 plus. idApostle offers a compelling alternative that fits somewhere in-between. As a one-person studio my overhead is low, and after 25 years running design studios and designing branding I have extensive experience. If you are looking to make a reasonable investment in your branding, I may be an excellent choice.

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