November 20, 2014 Don’t Call it That—a Brand Naming Book by Eli Altman Don't Call it That is an insightful, direct, and fun branding tool that delivers purpose for anyone involved in a company or product naming project. 0 comments
April 7, 2014 The Ice Cream Principle Brilliant, easy to grasp advice from Don’t Call it That: A Naming Workbook by Eli Altman of A Hundred Monkeys. 0 comments
