Give Them Reason 10: Intangibles

(a series of notes for inspiring brands)

Give them reason 10: Intangibles Successful branding invests in the intangibles. Things that do not directly affect revenue. They create memorable moments, develop stories, and think long-term.

Take Action:

Strong branding takes time and is more than stamping your logo on every surface. Efforts to consistently affect how people feel at every possible touch point requires looking beyond the short-sighted “will this make us money now?”  Branding is about creating good will, fostering shared beliefs, highlighting aligned values, and creating a lasting impression. How can you impress on your customers that you are interested in more than the next sale?

Great Resource:

Why intangibles are the more sustainable competitive advantages by Brandstroke.

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