For twenty-five years, I have partnered with Ottawa-based and international companies excited about what they are doing. My clients are varied—from rock bands to lawyers—but they believe good design is critical to successfully communicating why they matter. 

They understand that by its nature, creativity can be hard to harness into a predictable and linear set of stages, but it is of enormous value to have structure. An excellent creative process significantly improves the opportunity for a successful outcome in a reasonable time frame. It defines and controls costs, time, effort, direction, responsibility, expectations, conversation, collaboration, and goals. 

My logo design and branding approach tends to be minimal and timeless, avoiding trends and clichés, resulting in memorable, flexible and long-lasting solutions.