Give Them Reason 13: Spread the Weight

(a series of notes for inspiring brands)

brand-note-13-spread-the-weight Great brands know a logo can’t carry all the weight. Neither can your name, business card, packaging, or website. Everything must work together to tell a compelling story.

Take Action:

All branding efforts should provide support for the asset that does carry the most weight—your actions. Branding can help communicate why you matter, but only if all the characters are working together to tell a clear, meaningful, and real story.

Great Resources:

Indie Brands: 30 Independent Brands that Inspire and Tell a True Story Toms Shoes: Doing Better Than Good

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