Alteriors: Retail branding for Ottawa furniture store
Services:
Art direction
Branding
Logo design
Print design
Signage
Advertising
Since 2012, idApostle has been helping Alteriors develop memorable branding that impacts how customers feel as well as the owners and staff. This ongoing project has proven to be an enjoyable experience both in terms of the deliverables and relationship. It’s a great example of a company managed by people that love what they do and are passionate about sharing it. The project has been about expressing pride, and the authenticity of the Alteriors offering.
These letterpress business cards have proven to be an exceptional marketing tool. They receive a positive reaction whenever they are handed out, making the cost more than worthwhile. Printed on a soft, duplexed stock, the cards are edge painted with a custom mask, so the sides of the cards repeat the border present in the logo design. This tactile business card is a strong reflection of the quality of product and warm approach Alteriors provides.
The letterhead, also bound into notepads—has a faint grey dot background pattern, and is used for sketching layouts for clients and business correspondence.
Typography was tightly kerned encouraging Alteriors to be seen as a single object—a sofa.
By using the iconic chrome legs of an Eames dining chair in place of a map, this postcard notified existing customers about Alteriors move to a new location.
