Branding for Employee Assistance Program by Ottawa Graphic Design Studio idApostle

Employee Assistance Program: Logo design

 

Services:

Art direction
Branding
Logo design
Print materials

 

The Employee Assistance Program for the Department of Foreign Affairs and International Trade Canada provides a number of services. These include counselling for employees and their families; training and education as well as crisis intervention. The goal for the branding was to position the program as being friendly, accessible and concerned with the well-being of its audience.

The logo is made up of two elements, an open door, and a face. The bright color palette supports the project goals, and the combined image reflects the program’s open door policy.

Logo for Employee Assistance Program by Ottawa Graphic Design Studio idApostle

Symbol for Employee Assistance Program by Ottawa Graphic Design Studio idApostle

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