Employee Assistance Program: Logo design

The Employee Assistance Program for the Department of Foreign Affairs and International Trade Canada provides a number of services. These include counselling for employees and their families; training and education as well as crisis intervention. The goal for the branding was to position the program as being friendly, accessible and concerned with the well-being of its audience.

The logo is made up of two elements, an open door, and a face. The bright color palette supports the project goals, and the combined image reflects the program’s open door policy.