Pot & Pantry: Branding for an Ottawa kitchenware store
Services:
Art direction
Branding
Logo design
Print materials
Signage
Pot & Pantry is a retail kitchenware boutique located in downtown Ottawa. The store offers carefully curated Canadian-made housewares, gourmet groceries, and high-quality kitchen brands. Pot & Pantry’s interior combines contemporary and traditional antique elements to create a unique and comfortable aesthetic for their patrons.
idApostle was hired to design the branding, including logo, symbol, business cards, and signage. It was decided early on that a wordmark would offer the best solution, reinforcing the descriptive company name. At Pot & Pantry, customers can buy everything they want for their kitchen while discovering all sorts of items they didn’t know they needed. It was this “. . . and we also have” benefit that guided the direction of the branding. The final design embodies refinement and the concept of careful consideration and exceptional customer service. The &P ligature is taken from the wordmark providing a touch of whimsy with its use on signage and promotional material. Vintage copper pots inform the colour palette and are balanced with a contemporary blue.
“The store is packed to the gills with everything from cookware and utensils to linens and gourmet goodies—many of which are Canadian made, or locally-sourced. With stock that ranges from utilitarian and practical to whimsical and mouthwatering, there is something for everyone.”
The &P ligature can be used for a variety of purposes including this postcard encouraging customers to gather a selection of imported gourmet foods to create a picnic.
