Branding for Pot & Pantry, an Ottawa kitchenware store by Graphic Design Studio idApostle

Pot & Pantry: Branding for an Ottawa kitchenware store

 

Services:

Art direction
Branding
Logo design
Print materials
Signage

 

Pot & Pantry is a kitchenware boutique located in downtown Ottawa. The store offers carefully curated Canadian-made housewares, gourmet grocery, and high-quality kitchen brands. Pot & Pantry’s interior combines contemporary and traditional antique elements to create a unique and comfortable aesthetic for their patrons. 

idApostle was hired to design the branding including logo, symbol, business cards, and signage. It was decided early on that a wordmark would offer the best solution, reinforcing the descriptive company name. At Pot & Pantry, customers can buy everything they want for their kitchen while discovering all sorts of items they didn’t know they needed. It was this “. . . and we also have” benefit that guided the direction of the branding.  The final design embodies refinement and the concept of careful consideration and exceptional customer service. The &P ligature is taken from the wordmark providing a touch of whimsy with its use on signage and promotional material. Vintage copper pots inform the colour palette and balanced with a contemporary blue.  

Business Cards for Pot & Pantry, an Ottawa kitchenware store by Graphic Design Studio idApostle

Signage for Pot & Pantry, an Ottawa kitchenware store by Graphic Design Studio idApostle

“The store is packed to the gills with everything from cookware and utensils to linens and gourmet goodies—many of which are Canadian made, or locally-sourced. With stock that ranges from utilitarian and practical to whimsical and mouthwatering, there is something for everyone.”

Shopping Bag for Pot & Pantry, an Ottawa kitchenware store by Graphic Design Studio idApostle

Pot-&-Pantry-Kitchenware-Store-Picnic-promo

The &P ligature can be used for a variety of purposes including this postcard encouraging customers to gather a selection of imported gourmet foods to create a picnic.

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