Ottawa Health Group: Branding for health care provider
Services:
Art direction
Branding
Tagline development
Web design
Print design
Advertising
Apparel
Exhibit
Signage
The Ottawa Health Group provides clients with an integrated approach to wellness through a range of services including chiropractic, massage therapy, and acupuncture. With nearly every other competing Ottawa health care provider incorporating an image of a spine and cliché stock photography for their branding, we knew we wanted the branding to stand out rather than blend in.
The arrows in the logo reflect Ottawa Health Group’s integrated approach to increasing their clients’ wellbeing. They represent integrated services, shared responsibility between practitioner and patient, and the increased benefits of ongoing treatment.
The tagline ‘Engaged with your health’ expresses a key benefit provided by Ottawa Health Group—a heartfelt caring between practitioner, patient, and the Ottawa community. Ottawa Health Group is engaged with individual patients as well as with the Children’s Hospital of Eastern Ontario (CHEO), and their own Angels of Hope, an organization dedicated to raising funds to find and make available a non-toxic cure for brain cancer.
Dr. Mark deGruchy & Karen Zanet-deGruchy, Ottawa Health Group:
“Understanding of project needs were matched with flexibility and priority and were impressive on multiple levels. The high standard set for production and timeliness was only surpassed by the hours of dedication to listen, understand and develop stunning designs.”