Branding for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Ottawa Health Group: Branding for health care provider

 

Services:

Art direction
Branding
Tagline development
Web design
Print design
Advertising
Apparel
Exhibit
Signage

 

The Ottawa Health Group provides clients with an integrated approach to wellness through a range of services including chiropractic, massage therapy, and acupuncture. With nearly every other competing Ottawa health care provider incorporating an image of a spine and cliché stock photography for their branding, we knew we wanted the branding to stand out rather than blend in.

The arrows in the logo reflect Ottawa Health Group’s integrated approach to increasing their clients’ wellbeing. They represent integrated services, shared responsibility between practitioner and patient, and the increased benefits of ongoing treatment.

Logo Colour for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Business Card for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Letterhead for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Tagline for Ottawa Health Group, a health care provider by Graphic Designer idApostle

The tagline ‘Engaged with your health’ expresses a key benefit provided by Ottawa Health Group—a heartfelt caring between practitioner, patient, and the Ottawa community. Ottawa Health Group is engaged with individual patients as well as with the Children’s Hospital of Eastern Ontario (CHEO), and their own Angels of Hope, an organization dedicated to raising funds to find and make available a non-toxic cure for brain cancer.

Symbol for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Bus Advertisement for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Logo Black for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Website for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Gift Card for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Symbol for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Greeting Card 1 for Ottawa Health Group, a health care provider by Graphic Designer idApostle

Greeting Card 2 for Ottawa Health Group, a health care provider by Graphic Designer idApostle

 

Dr. Mark deGruchy & Karen Zanet-deGruchy, Ottawa Health Group:

View an alternate branding concept presented to the Ottawa Health Group. 

 

“The Ottawa Health Group received stunning designs matching creativity and professionalism with uniqueness and modernism, an identity we are proud to call our own. Intimacy and understanding of project needs were matched with flexibility and priority and were impressive on multiple levels. The high standard set for production and timeliness was only surpassed by the hours of dedication to listen, understand and develop stunning designs.”

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