Ricochet Creative Thinking: Branding for a graphic design studio

Ricochet Creative Thinking is the Ottawa-based company I ran for 15 years before starting idApostle. I provided a broad range of graphic design services to the high-tech, government, and private sector. The goals for the branding project were to reflect the vitality of the design process and leverage the company name in a visual manner. As the only logo I have ever produced in Photoshop (it was an experiment), the identity system was successful in getting new work, winning design awards and being published in many logo books.