Processed Identity

What is Processed Identity?

Processed Identity is a website that explores the creative processes graphic designers from around the world use when developing brand identities. Created out of my passion for the creative process of logo design and branding, Processed Identity is a resource for clients to gain insight into how designers work and what they can expect when developing a visual identity. It illustrates the benefits that only a customized and structured process can achieve and serves as a source of inspiration for graphic designers as well. Visit Processed Identity

Discussing the Processed Identity Website

“We at HOW magazine were so taken with your site that we have listed it as one of our website’s “Top 10” sites to see this month.”

HOW Magazine Article: Top 10 Sites for Designers

“With all the discussion about stock logos and the multitude of sites that highlight logos of the day, Ottawa-based designer Steve Zelle says he wanted to build a place that goes deeper into the story behind logos. “There is a lot of talk about how pretty something is but not about the thought that goes on behind the logo,” he says.”

Design Edge Canada, Processed Identity Goes Beyond the Logo

“I think initiatives like this highlight the underlying need to do more in demonstrating the value of design to our clients and the general public. Too often we get caught up in ranting about how spec work, crowdsourcing, etc. may hurt us as designers that we forget to communicate the potential pitfalls for our clients and their businesses. We need to communicate that design is not just making pretty pictures, but rather a strategic process that can have a significant impact on the success of a business.”

Arrows and Icons Magazine, Site Focus: Processed Identity

Processed Identity on Twitter

I actively post links to articles related to the creative process on Twitter — these posts are different to the ones that I post for idApostle. You can see my posts without leaving this site by viewing my Tweets page, or you can follow Processed Identity on Twitter.

Share How You Got There

I am always looking for designers to share insights into how they were able to achieve results, through the detailed storytelling of their process. If you would like to participate or have questions, please let me know.

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